New communication experience for Bizkaibus
Clear information for a more inclusive service perception.
New communication experience for Bizkaibus
Clear information before, during and after a bus travel can make a difference for a more inclusive service perception.
New communication experience for Bizkaibus
Clear information before, during and after a bus travel can make a difference for a more inclusive service perception.
Can I get with my dog on the bus? Will it be possible to pay by card? Is it prepared to travel with my child? Who has preference on the PMR zone? …. These questions might have come to your mind when planning to travel by bus.
Information and communication are one of the most important issues for public transport users. Therefore, in collaboration with Bizkaibus, we have worked on the information design for the communication of their Service Manual. In this process, we have payed special attention to the information needs users have throughout the whole travel experience: before getting on the bus, on the bus and once the journey is over.
Can I get with my dog on the bus? Will it be possible to pay by card? Is it prepared to travel with my child? Who has preference on the PMR zone? …. These questions might have come to your mind when planning to travel by bus.
Information and communication is one of the most important issues for public transport users. Therefore, in collaboration with Bizkaibus, we have worked on the information design for the communication of their Service Manual. In this process, we have payed special attention to the information needs users have throughout the whole use experience: before getting on the bus, on the bus and once the journey is over.
Information Journey Map
Service Design tools for a better experience.
Taking advantage of service design tools and methodology, we have come to three visual, accessible and modular information supports, adapted to different channels (shelter, bus and web) based on the user experience and the information needs.
The information supports are characterized by clear, brief and precise messages, integrated into a colour and geometry code in order to identify at a glance the information relating to the service, accessibility, prohibitions and emergencies.
