DFA – DFB
Connecting councils and cities through design.
DFA – DFB
Connecting councils and cities through design.
DFA – DFB
Connecting councils and cities through design.
Client:
DFA – DFB
Sector:
Mobility
Services:
Brand strategy
Brand design
Client:
DFA – DFB
Sector:
Mobility
Services:
Brand strategy
Brand design
The promotion of public transport between the Councils of Araba and Bizkaia is a joint effort to promote sustainable mobility and improve connectivity between the two cities of the Basque Country (Bilbao and Vitoria – Gasteiz).
For this synergy of the two Basque institutions, we have created a new brand image that reflects the union between them. This graphic has a captivating design that invites users to a unique experience in public transport between the capital cities of Araba and Bizkaia.
The promotion of public transport between the Councils of Araba and Bizkaia is a joint effort to promote sustainable mobility and improve connectivity between the two cities of the Basque Country (Bilbao and Vitoria – Gasteiz).
For this synergy of the two Basque institutions, we have created a new brand image that reflects the union between them. This graphic has a captivating design that invites users to a unique experience in public transport between the capital cities of Araba and Bizkaia.
Reconstruction
A new identity is born.
The new image is inspired by the deconstruction of the logos of both institutions, creating a new construction from these elements. Thus, this new and impressive brand image is born in its first application, reinforcing this new identity in the memories of travelers for the rest of the days.
Design Keys
The 4 keys of the Brief
- Design of a new brand reinforcing the identity of both administrations
- Design of a friendly image taking care of the visual impact that it will have in the urban environment
- Design of a recognizable image
- Design of new messages
Aplication manual
Facilitating application on coaches
To help and facilitate the implementation of the new image on the coaches, a practical and visual manual has been designed, which shows the measurements, locations and other instructions for its correct application.
