Design visions for the Next Generation AMTRAK trains

Attracting new riders to AMTRAK trains through design.

Chapter 1: The tech

Design visions for the Next Generation AMTRAK trains

Attracting new riders to  AMTRAK trains through design.

Chapter 1: The tech

Design visions for the Next Generation AMTRAK trains

Attracting new riders to  AMTRAK trains through design.

Chapter 1: The tech

Client:

Siemens

Sector:

Mobility

Services:

Transportation Design

Market & User Research

User Experience

Client:

Siemens

Sector:

Mobility

Services:

Transportation Design

Market & User Research

User Experience

How should the new generation AMTRAK trains look like? How could the AMTRAK travelling experience be improved, become more reliable, sustainable and equitable attracting more users? How could design help to achieve so?

In collaboration with Siemens Mobility, we designed several train interior concepts that capture our design vision for the new generation AMTRAK trains.

For that, we focused on designing differentiated areas that offer new on-boarding experiences that answer different rail users’ needs (commuters, families, young passengers…) and integrate technology smartly.

This required of in-depth research on AMTRAK brand and the current American context, paying special attention to its culture and lifestyle, as well as analysing the trends that are transforming mobility.

How should the new generation AMTRAK trains look like? How could the AMTRAK travelling experience be improved, become more reliable, sustainable and equitable attracting more users? How could design help to achieve so?

In collaboration with Siemens Mobility, we designed several train interior concepts that capture our design vision for the new generation AMTRAK trains.

For that, we focused on designing differentiated areas that offer new on-boarding experiences that answer different rail users’ needs (commuters, families, young passengers…) and integrate technology smartly.

This required of in-depth research on AMTRAK brand and the current American context, paying special attention to its culture and lifestyle, as well as analysing the trends that are transforming mobility.

Standard Class car interior design

Crafting a functional and seamless passengers’ experience that inspires.

The interior design of the standard class car answers future passenger and user needs and desires focusing on the details.
The combination of each one of them (colour, material, form, function…) creates a unique atmosphere that evokes a journey through technology and future.

AMTRAK Standard Class Interactive window
AMTRAK Standard Class Interactive window

Standard Class car interior design

Crafting a functional and seamless passengers’ experience that inspires.

The interior design of the standard class car answers future passenger and user needs and desires focusing on the details.
The combination of each one of them (colour, material, form, function…) creates a unique atmosphere that evokes a journey through technology and future.

AMTRAK Standard Class Interactive window

Standard Class car interior design

Crafting a functional and seamless passengers’ experience that inspires.

The interior design of the standard class car answers future passenger and user needs and desires focusing on the details.
The combination of each one of them (colour, material, form, function…) creates a unique atmosphere that evokes a journey through technology and future.

AMTRAK Business detail passenger seat-table

Business Class car interior design

Quality must not only be felt, but also perceived.

We conceived the Business class car interiors as adaptive spaces that provide comfortable seating and high-quality on-board solutions for working, enjoying and relaxing.

Big displays and integrated lighting are combined, amongst others, with elegant colours, high quality materials and wooden details bringing calm, cosiness and privacy to the design.

AMTRAK Business detail passenger seat-table

Business Class car interior design

Quality must not only be felt, but also perceived.

We conceived the first-class car interiors as adaptive spaces that provide comfortable seating and high-quality on-board solutions for working, enjoying and relaxing.

Big displays and integrated lighting are combined, amongst others, with elegant colours, high quality materials and wooden details bringing calm, cosiness and privacy to the design.

Multifunctional areas

Make the most of the journey, that’s the real value.

Meeting areas that allow taking advantage of the travel time providing spaces for coworking or even close deals with clients.

Convenient “working boxes” equipped with the latest technology that let to get the work done without been disturbed. This innovative concept expands collaborating and working possibilities for commuters or other user profiles.

AMTRAK Business Meeting-area
AMTRAK Business Meeting-area

Multifunctional areas