How should the new generation AMTRAK trains look like? How could the AMTRAK travelling experience be improved, become more reliable, sustainable and equitable attracting more users? How could design help to achieve so?
In collaboration with Siemens Mobility, we designed several train interior concepts that capture our design vision for the new generation AMTRAK trains.
For that, we focused on designing differentiated areas that offer new on-boarding experiences that answer different rail users’ needs (commuters, families, young passengers…) and integrate technology smartly.
This required of in-depth research on AMTRAK brand and the current American context, paying special attention to its culture and lifestyle, as well as analysing the trends that are transforming mobility.